Wednesday, May 19, 2004

Make room For The Hybrids

A story in TIME has another interesting quote from Bob Lutz. I find that interesting because it shows the mentality in Detroit. They are not completely wrong either. I have other reasons to believe that not persuing Hybrids actively is a bad business strategy, even if you did not care about the environmental benefits. The real question is whether you can use advanced vehicle technology as a competitive advantage. I think that Toyota has answered affirmatively, and Detroit is slow to respond. Anybody remember the quality gap in automotive industry from twenty years ago; well my claim is that you are going to see an environmental quality gap in the years to come which will make it hard (if not very hard) for Detroit to catch up with Toyota. More on that later.

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