Monday, June 21, 2004

How many Escapes will Ford sell with a $3000 premium?

From Blue Ova lNews:
Base MSRP for the 2005 Escape hybrid has been set at $26,380 (excluding destination & delivery charges). Four-wheel-drive equipped versions are to start at $28,005. That represents a $3,300-$3,425 price premium over conventional V-6 powered Escape XLT models, according to Ford.

Does it matter?

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