More Fuel Efficient Tires Could Save Consumers Gasoline

Now talking about tire pressure is much less cool than talking about the two mode full hybrid system. The fact of the matter is that such uncool measures can save significant amount of fuel. A few months ago, I observed that California's Flex-Your-Power at the Pump campaign was a very good idea. I wonder if they do a follow up on these campaigns to see if their message reached the general public. Drive Lite ^TM is the key!

Immediate Update: It seems like GreenCarCongress hits on almost the same topics that I do. Scroll down to this post from yesterday for a link to a GREAT guide on Low Rolling Resistance Tires.