Following up on the modest success of the Prius, Toyota plans to sell a hybrid version of a small S.U.V., the RX 330 from its Lexus brand, by the end of 2004. Fuel economy is one of the concerns that is driving this launch. But, the Chrysler Chief Executive thinks that may be that role could be taken up by the Diesels. What really is the potential for the diesels?

However, GM's plans to launch several hybrids starting late this year really shows the arrival of Hybrids in the US markets