After the Evangelical Environmental Network, it's columnist Arianna Huffington, film producer Lawrence Bender, environmental activist Laurie David, and movie and TV agent Ari Emanuel who have formed a group called Americans for Fuel Efficient Cars (AFEC) asking "What is you SUV doing to the world?" The ads are a parody of the anti-drug spots released by the US government last year. See related press coverage here.

More on the "war" against the SUV's: This time it's called the "Axle of Evil".